about us

Nuzha Design was established in 2021 by Mr. Saeed Zabihi who holds a bachelor's degree in software engineering from Azad university in Iran and has 5 years of experience in digital marketing field.

Digital marketing, also known as online marketing or internet marketing, refers to marketing methods through electronic devices, especially internet marketing methods. Popular digital marketing channels include search engine marketing, social media marketing, email marketing, and SEO.

Digital marketing helps you reach a larger audience and effectively target people interested in buying products or services from your business. Using digital marketing methods is typically less expensive and more cost-effective than traditional marketing methods, and by using these methods, you can continuously measure your success and closely monitor your campaigns.

The followings are the benefits of digital marketing:

-The basics of digital marketing can be learned quickly

- By using digital marketing, you can target only the audience interested and willing to buy your products and services

- Using digital marketing methods is more cost-effective than traditional marketing methods

- Digital marketing can pave the way for you to compete with other businesses and give you the opportunity to compete with other brands

- Digital marketing is easy to measure and evaluate

- Making changes to a digital marketing strategy is easier than traditional marketing methods

- Digital marketing can improve the conversion rate of your business and the quality of your target audience

- By using digital marketing, you can communicate and interact with your audience at every stage of marketing

KEY TAKEAWAYS

• Digital marketing involves marketing to consumers through any number of digital channels, including websites, mobile devices, and social media platforms.
• This form of marketing is different from internet marketing, which is exclusively done on websites.
• Digital marketing is a broad field, including attracting customers via email, content marketing, search platforms, social media, and more.
• One of the biggest challenges digital marketers face is how to set themselves apart in a world that is oversaturated with digital marketing ads.
• Digital marketing comes with various challenges, including implicit bias.

How Digital Marketing Works

• Marketing refers to activities that a company uses to promote its products and services and improve its market share. It requires a combination of advertising savvy, sales, and the ability to deliver goods to end-users if it's going to be successful. Professionals, known as marketers, take on these tasks either internally (for companies) or externally with marketing firms.
• Corporations traditionally focused on marketing through print, television, and radio. Although these options still exist, the internet led to a shift in the way companies reach consumers. That's where digital marketing came into play. This form of marketing involves the use of websites, social media, search engines, and apps—anything that incorporates marketing with customer feedback or a two-way interaction between the company and its customers.
• Increased technology and newer trends forced companies to change their marketing strategies. Email became a popular marketing tool in the early days of digital marketing. That focus shifted to search engines like Netscape, which allowed businesses to tag and keyword stuff to get themselves noticed. The development of sites like Facebook made it possible for companies to track data to cater to consumer trends.
• Smartphones and other digital devices now make it easier for companies to market themselves and their products and services to consumers. Studies show that people prefer using their phones to go online. So it should come as no surprise that 70% of individuals make buying decisions (usually on their phones) before they actually hit the purchase button

Sources and Receivers

• Advertisers are commonly referred to as sources, while members of the targeted ads are the receivers. Sources frequently target highly specific, well-defined receivers like McDonald's did with shift workers and travelers.
• The company used digital ads because it knew these people made up a large segment of its late-night business. McDonald's encouraged them to download the Restaurant Finder app, targeting them with ads placed at automated teller machines (ATMs), gas stations, and websites that its customers commonly frequented.