History of advertising and its three main functions

Advertising, like any other discourse, has its own history. This history is also tied to other concepts and is not separated from them. This history includes the events and the evolutionary process that has transformed it into its present form after the passage of various periods and eras.

The most important of these courses include:

• Era of printing

• The era of advertising agencies

• Era of scientific studies

• Creativity revolution in advertising

• The era of accountability and promoting integrity in advertising messages

The history of the first type of advertising

According to MacDonald and Scott, the first type of advertising was what is called "environmental advertising" today. In their excavations of ancient civilizations such as Egypt, Mesopotamia and Greece, archaeologists have found signs in which the exist ence of symbols indicates that merchants wanted to tell the community around them what they could buy at what price. The occurrence of the industrial revolution between The years 1730 to 1830 were very effective in increasing propaganda activities. Part of this increase can be attributed to the expansion of macro-scale careers that increasingly needed to inform consumers of the availability of their goods and services; Because people no longer had a direct role in the production of these products. On the other hand, the industrial revolution had dramatically increased the scale of production, and this forced manufacturers to sell their products through advertising. As a result, local markets turned into regional and finally global markets. Also, the industrial revolution shows the central role of advertising as an essential lubricant of economic traffic. Without advertising, we will not be aware of the exist ence of many products and services and consumption will decrease; As a result, it slows down the production process.

Advertising and its three main functions

The first function of advertising is to facilitate competition between companies. Advertising enables companies to communicate with consumers more quickly and efficiently; Therefore, it plays an important role in the competition between companies to attract the attention of consumers and also to attract their preferences, choice and financial resources.

Second, advertising is the first and perhaps the only means that companies use to inform consumers about their products. If a company offers a product that is equal in quality to a competitor's product at a lower price, it must inform the consumer about this issue, and advertising is the key to achieving this goal.

The third function is that advertising has become one of the booming businesses and is expected to expand and evolve further in the coming years. Also, the advertising industry has played an important role in creating jobs and hiring human resources since long ago. The number of employees employed in advertising-related industries has reached more than 300,000 people per year since 2000.

Advertising, a manifestation of awareness and speed

Advertising in today's form is not very old; This is while modern advertising has started since the era of printing and this itself has been one of the important reasons regarding the link between advertising and increasing the level of public awareness. In fact, advertising was born when access to knowledge and art was no longer reserved for the privileged classes of society, because in the era of printing, books became available to the general public. In addition to that, we are equally indebted to the rapid development of currents in today's world; The speed that is sometimes beneficial to humans and consciousness and sometimes to their detriment.

Today's and new advertisements, a reflection of the past

Today's advertisements create a young mentality and dynamism in the minds of their audience, while advertisements are old and relatively old because they have been around for centuries and have a lot of experience and have worn many hats. ; However, with the passage of time, they are still full of creative methods and new ideas. Does advertising have a bright future? The answer to this question depends on the type and form of consciousness of people at that time. What is your opinion? Can today's advertisements undergo significant changes again?